So What was created to celebrate creativity in style and to embrace it
i have always loved expressing myself through kindness, fashion and beauty. i made this company to share this feeling. in So What there are no rules just fun and imagination. what you should expect is love, fashion reviews, creativity, and lastly to feel connected with yourself and other people.
Animal Products
many makeup brands use animal testing. so what never uses products that use animal testing for anything, which we want to stay true forever. because animal testing hurts animals and our earth.
Style
style is something everyone has and sometimes shares. my style is fun and sophisticated. one thing i love about other people’s style is that they express themself for who they are. and that’s one thing i want so what to keep encouraging. so if you’re still reading this, i want you to keep doing you. because you is the best thing you can be.
i started So What because of my love of makeup. i realized that a lot of the makeup that i had was animal tested, so i thought what if there was a brand of homemade makeup that wasn’t animal tested. so thats how it started. i know its not that interesting but it is what it is.
i also thought with So What i could talk about fashion shows and what it brings out or what its introducing, because beauty and style are basically sisters and brothers.
