Welcome to So What ??

When I was in fourth grade, I was really into skincare, but it was hard to find a brand that is made of natural gentle ingredients that wouldn’t hurt my skin, and can make me feel my best. That’s when I decided to make my own brand that’s based on clean ingredients safe for every age of skin that would make everybody feel confident. Since then I have been meeting so many cool people and getting so much great advice, and this website is just the beginning of our skincare adventure.

I named the brand So What ?? I want everyone to be confident in who they are and know that they are the most beautiful person alive. Everything I make is not tested on animals, as earth-friendly as possible, and formulated only from gentle ingredients.

My first product is lip balm, which you can read all about here.